70% of the population of the United States are familiar with the term “podcasting”
Over 50% of the US population have listened to a podcast
32% of the US population listen to podcasts at least monthly
22% of the US population listen to podcasts weekly
6% of the US population are avid podcast fans
69% of listeners agreed that podcast ads made them aware of products or services
The numbers of people listening to podcasts is growing year on year. This has been driven by the growth of smartphones. Now more and more marketers are considering starting a podcast but do not know the best way to go about it. This is your opportunity to provide them with the advice that they need.